25 April 2017
FSPA Launches exciting New Brand
Promoting UK Sports and Play:
FSPA launches exciting new brand
As a
proud member association of the Federation of Sports and Play Associations
(FSPA), we’re excited to announce that today they are launching their new
brand.
FSPA
Managing Director, Jane Montgomery, explains: “The rebrand marks an exciting
new chapter for us and all our members.
Across the UK, there are businesses in the sports and play sector doing
great things. The industry is vital to
the British economy and these businesses are at the heart of one of the most
vibrant, innovative and creative industries we have.
“As the
UK’s federation overseeing the sector, we promote and support over 500
manufacturers and distributers of sports and play goods and represent a wide
variety of businesses, from start-ups to the big-name brands. With almost 100 years as the industry
experts, we want to ensure that we are the
voice of the industry – your voice.”
Jane
adds: “But we want to do more. As a new political and economic landscape
unfolds post-Brexit, and with the forthcoming general election, we’ll be
working tirelessly to improve support for the industry.
“We know
that there’s a lot of work to do and we’re ready. Our ambition is to reach out to every UK
sports and play business, because together we are stronger. Our new strategy will ensure that we support,
promote, represent, collaborate and lobby on behalf of every one of our members.
“That’s why, today, we’re
launching our bold new brand. Inspired by the world of sports and play, it
will give a bigger voice to our associations and members and underpin our
commitment to them.”
Research
showed that the FSPA, though respected, wasn’t well-known amongst its members,
many of whom only recognised their association membership. It was perceived as inaccessible and its role
was unclear.
So, to
give the re-brand maximum momentum, today they’re launching an exciting new website – a site inspired by members – which is
user-friendly and clear about what the FSPA can offer. They’ve also produced a new animated film
which you can see here.
The new
logo is a bright, contemporary version of the old, highlighting their aim to
build upon their long heritage and expertise, whilst embracing the evolution of
the UK sports and play sector.
“This is
just the start,” continues Jane. “We’ll
be collaborating with our members every step of the way, to ensure that we’re
providing the services and support they want and reflecting the achievements
and progress of our sports and play industry.”
Keep up-to-date with the re-brand
and the FSPA’s exciting developments by following the FSPA on Twitter and Linked in.