30 January 2018

Focus on R&D keeps Audience Systems at the right price


Press Release

January 2018

Focus on R&D keeps Audience Systems at the right price

With the squeeze on construction spends in all sectors resonating right through the supply chain, retractable seating manufacturer and BASES member Audience Systems says innovation and supply chain management are the key to keeping its products accessible.

It will be familiar to any fit-out contractor or subcontractor – when there’s any overspend early in a project, it’s often the fittings and furniture that suffer from budget cuts. Compromises start to be made on the quality, durability and finish of interiors – items which are often pivotal to a customer’s experience of a building.

Retractable seating manufacturer Audience Systems have experienced this many times, and are tackling it upfront by using innovation, value engineering and supply chain management to deliver high quality products and uncompromised service to a price-conscious market.

Sales Director Gary Pillinger says, “We’re proud of our excellent delivery record on projects; we know we’re well-rated by contractors, and we know they want to work with us. So we’re on a mission to keep our products accessible for them.”  

“We’re working with our supply chain to revisit all our costs, but we’re also focusing strongly on innovation.”

For example, Audience Systems has just launched Optima, a value-engineered upholstered chair which offers their customers all the core benefits they are looking for in terms of comfort, build quality and ease of operation, at a lower price point. Optima also offers outstanding space-efficiency for those for whom space is as tight as their budget.

Streamlining product offering, re-negotiating supply contracts and considering new materials are all part of the R&D effort too.

Of course, Audience Systems still offers the higher specification seating for which it is well-known, and there is plenty of innovation in this area too. “We’re still looking at some really exciting things – we’re brewing a real innovation in terms of the retractable system’s operation and also looking at some fantastic new finish options that will really make our systems stand out from the competition.”

To find about more about Audience Systems, visit their website at www.audiencesystems.com or call 01373 865050.



Contact Details

For further information or high resolution images, please contact Nina Parmenter, Group Marketing and PR Manager at Audience Systems on +44 (0)1373 865050, or email nparmenter@audiencesystems.com.

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